Privacy Policy
Last Updated: March 26th, 2026
Apollo Games operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide customers with a curated shopping experience. The Services are powered by Netbuilders, which enables us to deliver our offerings to you.
This Privacy Policy explains how we collect, use, and disclose your personal information when you access or use our Services, make a purchase, or otherwise communicate with us. In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of personal information.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
“Personal information” refers to any information that identifies you or can reasonably be linked to you. It does not include anonymised or de-identified data.
Depending on your interaction with our Services and applicable laws, we may collect the following:
- Contact Information: Name, billing and shipping address, phone number, and email address.
- Financial Information: Payment details including credit/debit card information, transaction data, and payment confirmations.
- Account Information: Username, password, preferences, and account settings.
- Transaction Information: Purchase history, items viewed, cart activity, and returns or exchanges.
- Communications: Information you provide when contacting customer support or otherwise communicating with us.
- Device Information: IP address, browser type, device identifiers, and network information.
- Usage Information: Data about how you interact with and navigate our Services.
Sources of Personal Information
We may collect personal information from:
- Directly from you when you create an account, make a purchase, or contact us.
- Automatically through cookies and similar technologies when you use our Services.
- Service providers who assist in delivering our Services.
- Partners and third parties where permitted by law.
How We Use Your Personal Information
We use your personal information for the following purposes:
Providing and Improving Services
To process orders, manage accounts, arrange shipping, facilitate returns, personalise your experience, and improve our Services.
Marketing and Advertising
To send promotional communications and display relevant advertisements based on your interactions with our Services.
Security and Fraud Prevention
To protect our Services, detect fraudulent or unlawful activity, and maintain a secure environment.
Customer Support and Communication
To respond to enquiries, provide assistance, and maintain our relationship with you.
Legal Compliance
To comply with legal obligations and enforce our terms and policies.
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
- To Netbuilders, vendors, and service providers who assist in operating our business (e.g. payment processing, IT services, shipping).
- To marketing and advertising partners, in accordance with their privacy policies.
- With your consent or at your direction (e.g. shipping providers or social media integrations).
- Within our corporate group or affiliates.
- In connection with legal obligations or business transactions (such as mergers or asset sales).
Third-Party Websites and Links
Our Services may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of these external sites. We encourage you to review their policies before providing any personal information.
Children’s Privacy
Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us to request deletion.
Security and Data Retention
We implement reasonable security measures to protect your information; however, no method of transmission or storage is completely secure.
We retain personal information only as long as necessary to:
- Provide our Services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Your Rights and Choices
Depending on your location, you may have rights including:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your data
- Portability: Request transfer of your data
- Opt-Out: Opt out of targeted advertising or data sharing
You may also unsubscribe from marketing communications at any time. Please note that transactional communications may still be sent.
Additional rights may apply in certain regions (e.g. UK/EEA), including restriction of processing and withdrawal of consent.
Complaints
If you have concerns about how we handle your personal information, please contact us. You may also lodge a complaint with your local data protection authority where applicable.
International Transfers
Your personal information may be transferred and processed outside your country. Where required, we use recognised safeguards such as Standard Contractual Clauses to protect your data.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us via our “contact us” page